1. C. Penney Company, Inc. (NYSE:JCP) stock is presently standing at about $9.16 and lots of equity research firms seem to have a target price set on the stock. The median one-year price target of 20 analysts covering the company is $12.00, which suggests the stock could still rise over 24 percent. The highest analyst price target is $20.00, which implies a rally of -18 percent. And a quick view of analyst notes show that 8 are rating the stock a buy while 3 rate JCP a strong buy. There are 11 equity research firms advocating a Hold and 0 consider it Sell.Guggenheim analysts provided their view on J. C. Penney Company, Inc. (NYSE:JCP) recently. The rating firm issued a Neutral rating to this company in a research note released on Sep 30, 2016. Robert W. Baird analysts disclosed their opinion on J. C. Penney Company, Inc. (NYSE:JCP) recently. The rating firm gave a Outperform rating to this stock in a research note published on May 16, 2016. According to a research note disclosed on Apr 04, 2016, analysts at Northcoast have upped their rating on these shares from Neutral to Buy.J. C. Penney Company, Inc. (NYSE:JCP) Transactions Roundup

    Several insiders were part of recent insider activity for the stock. Its Chairman and CEO Ellison Marvin R Purchased 50,000 company shares for $496000, in a transaction on 2016-08-25. Following the transaction, the Chairman and CEO is left with a stake of 496 shares, currently valued at $4543. Meanwhile, Director TYSOE RONALD W purchased 25,000 shares worth $181000, through a transaction dated 2016-05-17. Following the completion of the transaction, the insider is left with a stake of 68,469 shares, amounting $627176.04. JCP CEO Ellison Marvin R also purchased 50,000 shares, at a stock price of $11.8. This transaction occurred on 2016-03-09 totals $590000. After this transaction, the insider’s stake stands at 2,507,317 shares, with a market value of $22967024.

    Executives hold 4.34 percent of the stock. Mr. Marvin R. Ellison is one of the biggest insider owners in J. C. Penney Company, Inc. (NYSE:JCP), according to U.S. Securities and Exchange Commission (SEC) filings. The insider owns 2,557,317 shares which have current market value of around $23425023.72.Mr. Allen Questrom is another major inside shareholder in the company. The insider owns 1,856,228 shares as of 0.6%, currently worth $17003048.48. Myron E. Ullman,III is ranked as third insider holder of the stock. This insider holds 1,273,424 shares with a market value around $11664563.84 as of recent close.

    J. C. Penney Company, Inc. (NYSE:JCP) Earnings Outlook

    In J. C. Penney Company, Inc. (NYSE:JCP)’s latest quarter, EPS moved to $-0.21 from $-0.05 in preceding quarter and revenues reached at $2,857.00M compared to $2,918.00M. Analysts had expected J. C. Penney Company, Inc. (NYSE:JCP) to post net income of about $-0.21 per share on $2,951.39M in revenue. Looking ahead, analysts on average predict that earnings for the current quarter would come in in the range of $0.18 to $0.28. That is compared with the $0.39 in EPS it reported during the same period a year ago.