According to reports U.S. shoppers have used their mobile devices and PC’s to shop on Thanksgiving Day, surging the sales to over $1.15 billion.

This surge marks a 13.6% rise over last year in the similar holiday.

Not just that, a record $449 million in revenue was collected from sales over cell devices, $322 million from smartphones and $127 million through the tablets and 58.6% more year over year. So all together, 39% of the buying on the days were made from mobile phones.

“Mobile has become a standard in the American household, and Thanksgiving has become the day where consumers “shop on the sly,” as nearly a quarter of people we surveyed said they use mobile devices so they aren’t obvious to friends and family at the dinner table,” said Tamara Gaffney, principal analyst and director, Adobe Digital Insights.

Rest of almost $702 million in online sales was made through the desktop computers.

Meanwhile, revenue growth for Thanksgiving Day may get sluggish due to heavy markdowns made in the early hours of Thanksgiving Day, with reductions on electronic items, toys and pet-care tools were all better than last year.

Shoppers have relished average markdown for tablets of 25.1%, in contrast with just 12.2% on the last year event. The largest price cuts came for tablets and toys, with the average markdown on the latter 16.8%, up 8.4% on last year. Price decreases for appliances were on average 5.7% more than year before, televisions were 6.9% larger and videogame consoles were 5.6% higher.

Furthermore Target Corp. revealed a record-breaking day on Thanksgiving for its online platform, compelled by sales of electronics. On the bricks and mortar side, the company said it managed to sell 3,200 units every minute in the first hour after opening its doors.

Giant firm like Wal-Mart Stores Inc. have been heavily wooing online shoppers and investing extra cash in online sales, in the meantime Amazon.com Inc. started its transactions on Nov. 1.