Both online video streaming giants Netflix and Bell’s CraveTV are set to face an influential new rival in Canada as Amazon.com, Inc.(NASDAQ:AMZN) is launching its Amazon Prime video streaming service in the country.
In the latest interview Bell Media president Mary Ann Turcke said that “a new global OTT competitor, Amazon Prime is entering the Canadian market in two days.”
“OTT” refers to “over-the-top,” meaning media content offered through the internet, rather than through a customary media provider like cable TV.
Former Top Gear host Jeremy Clarkson also tweeted earlier in November that Amazon Prime video’s Canadian launch was imminent.
Similar to Netflix, Amazon’s Prime video service have a library of “thousands” of TV shows and movies for online streaming.
Meanwhile Amazon has also followed Netflix’s path by creating its own video content, especially the Emmy- and Golden Globe-winning comedy Transparent.
In contrast to Netflix, Amazon Prime video charges are $99 US per year for the membership to Amazon Prime, which offers free advanced shipping on certain items, as well as special access to Amazon’s music and book libraries.
Furthermore users will have an option of paying $8.99 US per month for Prime video on its own.
According to reports Amazon Prime had more than 63 million U.S. subscribers in the second quarter of 2016.
In contrast rival Netflix had 86.74 million subscribers worldwide by the end of October. In June figures Netflix had about 5.2 million subscriptions in Canada.