According to the latest reports Investors generally have been dissatisfied by early reviews and sales of the Nintendo Co.’s, game “Super Mario Run”, with some analysts voicing apprehension over the game’s payment model.
The company’s stock ended 7.1% down in Tokyo Stock Exchange trading on Monday, lengthening a trailing streak to five days, during which the stock has dropped more than 16%.
The “Super Mario Run,” with the Kyoto-based company’s top game character, was unveiled last week for Apple Inc.’s iPhone and other iOS devices. The app, unveiled by Nintendo game-maker Shigeru Miyamoto at an Apple event in September, is free to download but needs $9.99 to unlock all the features.
Early reviews on Apple’s App Store were weak and sales numbers topped predictions in some markets. The game filed to get the No. 1 spot in Japan, one of the world’s largest smartphone game markets, though this position was recorded in the U.S. and elsewhere.
Following a swift run-up in Nintendo’s stock price ahead of the game’s announcement, analysts said the negative news driven some investors to drop their bullish bets.
Moreover Nintendo jumped into the smartphone game market this year after many years of escaping it. The humble presentation of the company’s leading console, Wii U, made investors to hearten the firm to offer smartphone games presenting popular characters such as Mario the plumber.
Hopes for this new app were upped by the summer rage for “Pokémon Go,” a free-to-play smartphone game established by a Nintendo partner.
“If you were hoping that Mario would perform like Pokémon, then Mario clearly didn’t achieve its mission,” said Hideki Yasuda, an analyst at Ace Research Institute. “But that was placing expectations too high because the Mario game’s business scheme is so different from Pokémon.”