Social networking heavyweight Facebook Inc. (NASDAQ:FB) has been enticing publishers and celebrities to use its social network to air live video. But the company seems shifting its emphasis towards live audio now, or it will launch a typical radio or podcasting, in its News Feed.
Facebook Inc. (NASDAQ:FB) revealed “Live Audio,” which will be a latest option within its live video plugin to broadcast audio directly to the social network. “We know that sometimes publishers want to tell a story on Facebook with words and not video,” said Facebook’s in a news post.
Meanwhile Facebook is also advertising live audio as an alternate to publishers trying to air videos from areas with slow internet service.
A publisher could already air live audio if they wanted to, but it was a complicated process. But now live audio is its specific option, which suggests one could see radio-style programming start to crop up on the service.
Meanwhile it is also exciting for those creating podcasts. The podcast industry is budding, but it doesn’t have the same vigor that videos and news stories do. Facebook should be able to change that, though, and if it agrees to push live audio in its News Feed algorithm, it could be good news for podcasters.
At the moment, social network is testing this piece with a few select partners, including BBC and Harper Collins but Facebook said it will make live audio more extensively accessible “early next year.”
It is still unclear whether or not Facebook Inc. (NASDAQ:FB) is paying partners to use live audio in the same way it paid publishers to use Facebook Live video at launch.