Alphabet Inc (GOOG) announced new measures to cut radical content from internet

According to publications, Internet giant Alphabet Inc (NASDAQ:GOOG) has unveiled four latest measures to deal with the spread of radical material online, noting the threat poses a serious test and that more instantaneous measures needs to be taken.

The online search firm has assured better detection of extremist content and quicker review, more experts, tougher principles and an spreading out of counter-radicalization work.

“Terrorism is an attack on open societies, and addressing the threat posed by violence and hate is a critical challenge for us all, said Kent Walker, a senior vice-president and general counsel at Google in a statement.

“Google (GOOG) and YouTube are committed to being part of the solution. We are working with government, law enforcement and civil society groups to tackle the problem of violent extremism online. There should be no place for terrorist content on our services.

“While we and others have worked for years to identify and remove content that violates our policies, the uncomfortable truth is that we, as an industry, must acknowledge that more needs to be done. Now.”

Meanwhile Google claims its engineers have created technology to put off re-uploads of known terrorist content, using image-matching techniques.

The company also said that it will rise the number of sovereign experts in YouTube’s Trusted Flagger programme, and will enlarge its work with counter-extremism groups to help spot content that may be being used to radicalize. Google also aims to take a tougher stance on videos that contain provocative religious or supremacist content.

Walker said: “jointly, these changes will make a difference. And we’ll keep working on the problem until we get the balance right. We are committed to playing our part.”

On that Labour’s Yvette Cooper, chair of the Commons home affairs select committee, praised the efforts and has  welcomed the move from Alphabet Inc (GOOG) after the committee called on them to take more liability for probing the illegal content.